The Beauty Marketing Manager will be accountable for implementing the marketing planning process for the Americas region, guiding the distributors and implementing their marketing plans while liaising with the regional media and communications teams on all Burberry Beauty related activity and monitoring the Americas team performance. You will be the guardian for the brand equity in the region.
- Own and develop the marketing, planning and implementation process for the Americas Region – in line with Burberry Corporate Strategy.
- Ensure control of marketing expenditure against budget forecast and ROI.
- Ensure each distributor has, and implement a marketing plan, which maximises local market potential and is aligned with Burberry Corporate branding and marketing guidelines.
- Track distributor activity against marketing plan and commitment.
- Oversee and direct the analysis and monitoring of competitor activity within the region and develop unique marketing propositions to lead versus Burberry competitors.
- Be the regional expert for fragrance and make up products.
- Work collaboratively with the sales team to define and shape the growth plan for the brand.
- Work collaboratively with the distributors in building a long term partnership.
- Maximise and exploit local marketing opportunities and identify synergies with other product categories.
- Establish year on year improvement in ROI of marketing activities and develop deep local market knowledge and understanding of local market dynamics.
Desired Skills & Experience
The ideal candidate will have:
- 3-5 years’ experience in operational marketing particularly in a commercial role within the luxury/prestige fragrance and beauty industry
- Previous fashion house experience strongly desired
- Expertise in trade/commercial marketing
- Excellent interpersonal and communication skills and proven ability to manage external partners (e.g. distributors, agencies, suppliers, etc…)
- Budget management experience
- Fluency in English
Company Description
Burberry is an iconic British brand synonymous with innovation and craftsmanship. Based in London under the direction of CEO Angela Ahrendts and CCO Christopher Bailey, the brand has a global reputation for pioneering design and fabrics.
Established in 1856 by British inventor Thomas Burberry, the brand has a history of innovation and discovery. Chosen by the great explorers of the day including Shackleton, Amundsen and the transatlantic aviators Alcock and Brown, Burberry has become defined by its authentic outerwear heritage and the iconic trench coat.
Today, the brand operates over 450 stores, employs nearly 10,000 staff in 31 countries worldwide with 92 different nationalities. Burberry is a FTSE 100 company with annual sales of over £1.5billion.
The business is driven by design, marketing and retail-led strategies with a digital focus and a global reach. With a very clear vision and a distinctive set of values, Burberry consistently stays ahead of trends.
By exploring unique brand innovations such as Burberry Acoustic, Art of the Trench and fully immersive runway shows, Burberry continues to connect heritage with cutting-edge technology and digital media.
Burberry currently has over 14 million followers on Facebook, over 1.4 million followers on Twitter and has had more than 20 million video views on the Burberry YouTube channel.
Established in 1856 by British inventor Thomas Burberry, the brand has a history of innovation and discovery. Chosen by the great explorers of the day including Shackleton, Amundsen and the transatlantic aviators Alcock and Brown, Burberry has become defined by its authentic outerwear heritage and the iconic trench coat.
Today, the brand operates over 450 stores, employs nearly 10,000 staff in 31 countries worldwide with 92 different nationalities. Burberry is a FTSE 100 company with annual sales of over £1.5billion.
The business is driven by design, marketing and retail-led strategies with a digital focus and a global reach. With a very clear vision and a distinctive set of values, Burberry consistently stays ahead of trends.
By exploring unique brand innovations such as Burberry Acoustic, Art of the Trench and fully immersive runway shows, Burberry continues to connect heritage with cutting-edge technology and digital media.
Burberry currently has over 14 million followers on Facebook, over 1.4 million followers on Twitter and has had more than 20 million video views on the Burberry YouTube channel.
