- Job Ref. No
- 981349
- Location
- London
- Contract Type
- Continuing
- Contract Duration
- Continuing
- Job Category:
- Business & Support
- Closing date for applications
- 13 February 2013 at 11:59pm
Department
The Communications department are responsible for managing, promoting and protecting the BBC’s corporate reputation both externally and internally.
Role
You will provide 360 degree communications support for BBC content, planning and executing proactive publicity campaigns across traditional and digital media. You will also identify and manage reputational issues and crises, managing on-air talent and production executives, and working within a priority-based publicity strategy to achieve the optimum profile for a range of output; thus helping enhance the reputation of the relevant channel/service, and the BBC.
Requirements
You will provide the relevant output/programmes and editorial teams with an authoritative source of advice on all aspects of press and publicity to agreed standards of quality and cost, creating and implementing written programme strategies, agreed with the relevant head of comms, to deliver effective 360 degree communications campaigns on proactively promoted programmes, through its full public service lifecycle.
You will take full responsibility for the management of the campaigns, only referring up to provide information, or when the issue is felt to have impact on the wider BBC.
You will take full responsibility for the management of the campaigns, only referring up to provide information, or when the issue is felt to have impact on the wider BBC.
At the BBC we constantly seek innovative ways to increase favourable media coverage and raise the profile of specific output in accordance with the priority based marcomms strategy, so you will need to anticipate or recognise material or issues with potentially negative impact, and within Corporate and departmental policy guidelines, to devise appropriate strategies and responses and take responsibility for them.
Establishing and maintaining effective working relationships and contacts with the media, national and regional newspapers and magazines, websites, TV and radio outlets is key, as is the ability to co-ordinate press conferences, briefings, previews and press management at BBC events, handling requests for interviews and giving authority for viewings to be arranged.
Establishing and maintaining effective working relationships with BBC production departments, independent production companies, talent, their agents and representatives, ensuring that any press and publicity activities are consistent with the overall publicity strategy and priorities for a particular genre or service is vital.
You will also act as the first point of contact for the Press Office, including out of hours as necessary, in the event of news stories or policy questions arising about their specialist area.
