Gauge, assess and drive Pricing and Distribution strategies that are pragmatic and effective from a local area of sale perspective, but at the same time falls within the network revenue management guiding parameters.
Build, manage and administer mid and long-term strategies using local and hands-on knowledge of these markets.
Responsibilities
Pricing:
Implement successful pricing (fares and rules) strategy across O+Ds
Maintain integrity of pricing structure (on/offline, including fare families and branded fares)
Maintain a regularly updated pricing benchmark sheet(s), with relevant competitor data
Utilise pricing and systems tools (QL2, Market Share Data, Load factor, Route Performance)
Responsible and accountable for sanction approvals submitted by Sales
Performance tracking of pricing initiatives are reviewed and acted upon, where required
Effective monitoring and timely response to competitor pricing activity
Establish structured and launch pricing for new routes within agreed timelines
Distribution:
Ensure correct filing has taken within agreed SLA and speed to market
Ensure pricing and rules are correctly displayed via appropriate distributiuon channels
Communication:
Provide CRM with relevant detail of pricing activities, issues and opportunities
Communicate pricing changes and performance to relevant stakeholders
Engage and manage RevMan interaction with Sales to ensure optimal pricing position
Engage Demand and Inventory to investigate, correct or initiate pricing/demand adjustments
Management:
Support technical, commercial and personal development of Pricing Analysts
Requirements
Qualifications and Education:
University post-graduate
Experience:
Minimum 7 years required in the airline industry with basic qualification in tariff and ticketing disciplines.
4-5 years data and business analysis & report production, ideally in commercial and sales environment.
Training:
Recognized IATA or Airline Advanced Passenger and Pricing Course.
Knowledge:
Superior analytical skills, both numeric and commercial and an excellent command of the English language
Must have knowledge of fare construction and GDS distribution.
Must be computer literate in Word, Excel, PowerPoint, etc/knowledge of MS Office applications
Report writing and presentation skills
High familiarity with GDS, MIDT, management accounting reports, etc
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