Outstanding opportunity with an excellent, non-profit, women's healthcare organization!
The Organization
The American College of Obstetricians and Gynecologists is a not-for-profit membership organization supporting over 56,000 members/physicians across the country. Our organization is the nation's leading group of professionals providing health care for women. Located in S.W. Washington, DC, weprovide a positive, supportive work environment, 35 hour work weeks, excellent benefits and so much more!Fantastic benefits include health and dental insurance, employer funded retirement plan, public transportation subsidy, use of the free on-site fitness center, and more! To learn more about our organization, please visit our Website at www.acog.org!
The Position
We are looking for a Senior Director, Communications, Marketing, and Public Relationswho will lead the communications, marketing, and public relations teams in partnership with various stakeholders to effectively leverage internal and external communications to achieve the College's mission and goals in a manner that reinforces our brand strategy. Identify and develop integrated strategies aimed at multiple audiences including members, women, and outside stakeholders. Develop and implement communications plans, creative materials, and performance metrics. Oversee key components of the marketing engine with a goal of driving better integration, increasing revenue, and enhancing the brand by harnessing consumer insight and analytics. Cultivate and build the College's thought leadership position and positive media coverage, and facilitate accurate dissemination of information to all media outlets that addresses key issues, increases public awareness and perception, and further enhances public confidence in the organization.
Responsibilities
External Communications, Marketing, and Public Relations
- Provide leadership in strategic planning required to meet the College's informational needs as prioritized in its mission statement and organizational goals. Lead the development of integrated communications strategies based on brand positioning, defined organizational objectives, and a deep understanding of the stakeholders, messages/channels, and vehicles. Develop a strategy and plan to grow the College's reach, social networking communities, engagement, and revenue goals. Identify and evaluate platforms for delivering the College's messages specific to each of its diverse target audiences. Maintain up-to-date knowledge of technology standards, industry trends, and emerging vehicles for medical information transfer to the College's various constituencies.
- Define and direct marketing programs for demand creation, lead generation, retention and interface with other departments for lead tracking and management.
- Serve as the primary media spokesperson, reaching out to reporters and fielding incoming press inquiries. Maintain up-to-date press contacts and ensure that media are well-versed of the College's position as the premier women's health experts.
Brand Advocacy
- Work in collaboration with various departments to ensure that the College's brand and branded campaigns embrace and reflect their define brand equities across all communication touch points (advertisements, publications, website, social media, etc.). Serve as the passionate brand champion and steward, and provide internal standards and guard rails for the organization to follow. Incorporate brand positioning into the College's culture.
Internal Communications
- Build a strong infrastructure to reinforce methodologies, processes, and tools required to drive communications effectiveness. Inspire and connect the dots for staff and volunteers through clear, consistent, and compelling communications.
Financial Impact
- Help philanthropy and revenue generating departments drive organizational revenue across multiple sources (members, major donors, corporations, foundations, events, product development, and grassroots) by leveraging improved branding, more integrated and leveraged communications, and by supporting organization-wide efforts.
Requirements
- Master's degree in communications, journalism, marketing, public relations or other related field. A minimum of 15 years progressive professional experience with a focus on integrated marketing communications. Excellent journalistic writing, verbal communication, and presentation skills.
- Strong knowledge of traditional and social media and direct experience in developing and implementing communications and marketing plans across traditional and new media that deliver business objectives. Experience developing brand architecture. Ability to manage multiple developing story angles, publicity plans, press releases and mailings, media campaigns for print, broadcast, and online media, etc. Significant experience in media relations and issues management, spokesperson training, etc. with well-established contacts.
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To Apply:
To apply, please submit your cover letter and resume online at:
The American College of Obstetricians and Gynecologists is proud to be an equal opportunity employer.
