- Job Ref. No
- 967972
- Location
- London
- Contract Type
- Continuing
- Contract Duration
- Continuing
- Job Category:
- Business & Support
- Closing date for applications
- 7 January 2013 at 11:59pm
Department
The aim of the Marketing function is to provide outstanding strategic marketing expertise to develop and implement the brand and marketing strategy across the BBC portfolio and relevant TV programme brands.
Role
The key requirements of the role are to translate the brand strategy into a marketing context, working collaboratively with the Creative Marketing team and Media Engagement team to deliver the annual marketing plan, whilst ensuring the strategy is integrated with other key areas of BBC output, leading to a coherent, consistent experience for audiences in line with BBC’s objectives of Putting Quality First.
Working closely with the Controller of BBC Drama, Drama Commissioners, and channel teams to maximise the impact of content from the genre, you will also support commissioning strategy, editorial and brand objectives.
You will be working closely with all parts of M&A across BBC that are responsible for drama output, including other Vision channels, Children’s, A&M and also BBWW to lead and ensure a joined up marketing and brand strategy as required.
A key responsibility is to act as a ‘second in command’ to the Head of Marketing for BBC One & Drama, providing marketing leadership of the channel and leading and managing the virtual BBC One & Drama team.
Working closely with the Controller of BBC Drama, Drama Commissioners, and channel teams to maximise the impact of content from the genre, you will also support commissioning strategy, editorial and brand objectives.
You will be working closely with all parts of M&A across BBC that are responsible for drama output, including other Vision channels, Children’s, A&M and also BBWW to lead and ensure a joined up marketing and brand strategy as required.
A key responsibility is to act as a ‘second in command’ to the Head of Marketing for BBC One & Drama, providing marketing leadership of the channel and leading and managing the virtual BBC One & Drama team.
Requirements
You will bring an impressive record of strategic and creative success in the field of marketing gained at a senior level within broadcasting or industry with a similar brand facing business, as well as experience of developing new and effective brand and marketing strategies – likely to have been gained in a large organisation including digital and social media.
Success in delivering creative excellence and high profile multi-media campaigns, including digital, and effective and efficient use of resources is key, alongside demonstrable experience of line management and development during a time of change and potential ambiguity.
Success in delivering creative excellence and high profile multi-media campaigns, including digital, and effective and efficient use of resources is key, alongside demonstrable experience of line management and development during a time of change and potential ambiguity.
A strong personality, able to manage senior internal stakeholders, is required for success within this role, as well as experience of managing and working collaboratively with in-house creative resources, suppliers, external agencies and third parties.
You will be a strategic thinker, able to articulate a vision and goals and able to generate, or catalyse in others, innovative ideas and approaches and to translate these into practical realities in the short, medium and long term.
Excellent written and verbal communication is a must.
