Position Overview:
The closing date for all applications is 2nd March 2013.
Thisrole's main goal is to handle project management for consumer tracking and customized market research projects including reviewing research proposals,reviewing research instruments of discussion guides & questionnaires,coordinating project timelines and working with research agencies andsupporting the Senior Manager, Knowledge & Insights to ensuring that the research presentation / report addresses the project objectives in full and on time etc. The incumbent will work under the guidance of Senior Manager -Knowledge & Insights and with research agencies to deliver insights formarketing and other functions in the business that can be taken to action to drive growth.
Thisrole's main goal is to handle project management for consumer tracking and customized market research projects including reviewing research proposals,reviewing research instruments of discussion guides & questionnaires,coordinating project timelines and working with research agencies andsupporting the Senior Manager, Knowledge & Insights to ensuring that the research presentation / report addresses the project objectives in full and on time etc. The incumbent will work under the guidance of Senior Manager -Knowledge & Insights and with research agencies to deliver insights formarketing and other functions in the business that can be taken to action to drive growth.
JOB SPECIFICATIONS:
EDUCATIONAL QUALIFICATION : ESSENTIAL: MBA / PGDBA
MINIMUM RELEVANT EXPERIENCE REQUIRED: 6-7 years of market researchexperience, a mix of research agency and FMCG experience is desirable
LANGUAGE REQUIREMENTS (IF ANY) : Knowledge of written and spoken English
INTERNAL CUSTOMERS: Brand Team, Operations team and CCL teams
EXTERNAL CUSTOMERS: Market Research Agencies and Advertising agencies
TRAVEL REQUIREMENTS: 20-25%
KEY RESPONSIBILITY AREAS / DEVELOPMENTAL EXPERIENCES :
1.Handle project management of consumer tracking of B-cube, LINK tests on advertising, IMC tracker, product testing and other customized quantitative and qualitative researches
2. Monitor brand health and advertising effectiveness through B-cube, IMC tracker and LINK
3 Integrate various data sources to track category and brand performance for marketing and other business functions on a
regular basis
4 Support the brand teams and other functions with key insights and trends to feed into their business plans
5 Track and monitor data quality and fieldwork standards maintained by research agencies on tracking and
customized researches
JOB SPECIFIC COMPETENCIES:
1 Understands the external environment (competitive and market) and identifies new sources of opportunity
2Interrogates data to identify core business levers
3 Balances facts with intuition to distill complex opportunities into compelling business cases
4Understands the operational fundamentals of our Bottling System
5 Crafts a vision for what the brand / category / market could be
6 Leverages analytical rigor to prioritize and allocate resources effectively
7 Measures financial and equity impact of investments and institutionalizes learnings
8 Seeks understanding of fundamental human needs and behaviours
9 Pursues innovation and change with a mindset of continuous improvement
JOB COMPLEXITIES :
1 Help the brand and operational teams in articulating their research needs, its purpose
and doing a turn around within the agreed timelines
2 Continuously upgrade the research engine to meet the needs of marketing and operational teams
3Ensuring service providers maintain research methodology integrity, as mutually agreed
4 Work with multiple agencies and position company requirements
KEY MEASURES OF SUCCESS :
1 Timely reporting of data
2 Integrating of different data and highlighting emergent trends
3 Flag off issues in time to take corrective action
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