| DESCRIPTION & REQUIREMENTS: |
Position Overview:
The role leads the Web infrastructure build up and marketing strategy, resources and CRM community, loyalty program execution for Coca-Cola China. This includes but is not limited to management of Coca-Cola China websites, database/loyalty program execution, direct marketing, campaign supporting and SEO/SEM.
- Manage the rebuilding and revamp of iCoke (community site)
- Update and upgrade brand campaign site to be branded websites, the latter requires more continuous operating rather than current campaign-based approach. Build solid digital infrastructure.
- SEO/SEM strategy for all branded websites.
- Daily operation and maintenance of all websites
- Be responsible for iCoke prize centre and related incentive, loyalty programs
- Work closely with IT Dept. to seek for the latest technology and solutions to improve user experience as well as operation efficiency of company/brand websites
- Supervise and manage related agency on website design and update
- Direct marketing strategy, e.g. eDM, eNewsletter to support loyalty program.
Knowledge & Experience:
- 8+ years of web management, CRM, or digital marketing working experience.
- Strong background in web management and possess, experience:
- Familiar with web/ database architecture, processing with working experience in CRM/Web marketing.
- Eager to learn new digital technology and trend.
- Ability to collaborate, partner and influence people up, down and across the organization.
- Must be proficient in MS Office tools including Excel and Powerpoint, and must be comfortable presenting findings to internal and external audiences
- Extensive experience in web development is able to evidence experience in SEO and SEM as well as having a proven record in web project management.
- High level project management skills.
- Proven ability to manage CRM/Web development agency, Knowledgeable and passionate about interactive digital marketing concepts, practices and programs
- Bachelor’s degree required, computer science major will be a plus.
- Fulgent in English speaking and writing
http://careers.peopleclick.com/careerscp/client_cocacola/external/jobDetails.do?functionName=getJobDetail&jobPostId=63177&localeCode=en-us
