- Ref
- UKLHW2964
- Region
- UK - Heathrow
- Location
- London - Heathrow - Waterside
- Category
- Head Office Opportunities
The 'Know Me' programme is about making better use of customer data to personalise communications and offerings to our customers in the areas of targeted selling, personal recognition and service recovery.
The modelling team as part of the Know Me Lab is looking at how we can use analytics and data mining techniques to make marketing campaigns more relevant, based on a customer's travel, booking and BA website looking history. We need to ba able to measure incremental revenue and email engagement which means we need to set up the campaigns in a scientific way, with control groups so we can measure response fairly and accurately.
The modelling team as part of the Know Me Lab is looking at how we can use analytics and data mining techniques to make marketing campaigns more relevant, based on a customer's travel, booking and BA website looking history. We need to ba able to measure incremental revenue and email engagement which means we need to set up the campaigns in a scientific way, with control groups so we can measure response fairly and accurately.
For the Senior Insight Analyst role we are looking for someone with strong existing SAS and SQL skills, an understanding of statistical principles and scientific method and some experience of building segmentation or propensity models, preferably with some experience of campaign analysis.
Job Description
Closing Date: 12th May 2013
Full time, Permanent Competitive Benefits Package
About us
Full time, Permanent Competitive Benefits Package
About us
We’re constantly striving to deliver a world class service to our customers, and we believe our latest initiative allows us to offer a unique level of personalisation. 'Know Me' is an our programme that is making better use of customer data to personalise communications and offerings to our customers in the areas of targeted selling, personal recognition and service recovery
The modelling team as part of the Know Me Lab is looking at how we can use analytics and data mining techniques to make marketing campaigns more relevant, based on a customer's travel, booking and BA website looking history. We need to be able to measure incremental revenue and email engagement which means we need to set up the campaigns in a scientific way, with control groups so we can measure response fairly and accurately.
About the day to day
- A champion for analytical best practice, you’ll confidently share recommendations with key stakeholders in the business. In fact, you’ll make sure that your entire portfolio is delivered to the highest standard, even when meeting the most challenging deadlines
- Responsible for the development, build and implementation of customer-centric analysis and insights to drive business decision-making, customer strategy development, customer targeting and communication effectiveness
- Manages your own portfolio of work using good project and time-management practice
- Mentors and coaches insight analysts
- Acts as the conscience of the business, challenging and impacting decision making
About you
- You’re in a similar role in a complex data environment at the moment, but probably not on this scale or within the airline industry
- What’s certain is that your numerical aptitude and track record are equally impressive. This includes a thought provoking list of analytical queries derived from business questions, customer insights and train of thought analysis
- It’s important that your business acumen makes the most of your impressive communication, presentation and stakeholder management skills
- Experience of complex campaign / communication design, including customer sampling and testing strategies along with measurement of communications effectiveness in a multi-channel environment
- We also have opportunities for Insight Analyst positions within the team for individuals with less experience in this area. Please have a look at these at www.analystjobsatba.com
Application Process
All applicants are required to submit their CV and answer the following question. Please prepare your answer in advance
- Please tell us why you are attracted to this role and the skills and capabilities that you would bring with you (max 250 words)
Additional Website Text
This role is based at BA's corporate headquaters Waterside. Situated in 260 arcres of parkland it offers an internal street and many onsite facilities e.g Waitrose, hairdresser, gym, bank etc.
