Global eCRM Campaign Operations Manager adidas group - Amsterdam

The Global eCRM Campaign Operations manager is technically focused with responsibility for overseeing the planning, design, development, execution and reporting of multi-channel marketing campaigns for targeting consumers in support of the adidas eCommerce team. He/she aims to deliver best-in-class levels of end-user engagement, with the objective of driving revenue contribution in a multi-channel marketing environment.

Job profile:

• Hands-on manage all aspects of campaign workflow design, development, quality control, prioritization, suppression handling and execution

• Work closely with the adidas Marketing Services Provider (MSP) fulfilling a primary contact role, briefing, directing and monitoring them on all aspects of campaign management operations to ensure maximum results are achieved and high quality standards are maintained
  
• Ensure that relevancy is driving consumer communication by using a ‘right message, right channel, right time’  approach

• Harness predictive CRM models in the campaign workflow to drive campaign selections, dynamic content and next best offer

• Liaise with internal IT teams on issues relating to data integration and campaign management tooling infrastructure

• Participate in campaign strategy planning with the eCommerce Marketing team
  
• Manage an intense production schedule - build, test and launch multiple campaigns, from simple to highly advanced multi-channel campaigns using Neolane’s campaign management platform
  
• Ensure that subject lines, copy and other content supports the strategic segment messaging, is engaging and incorporates best practices in order to create successful campaigns, while ensuring compliance with email industry best practices, SPAM and online privacy policies

Desired Skills & Experience

Candidate profile:

• Extensive experience of at least one leading CRM Campaign Management tool and if required, the willingness to re-train and become an expert on Neolane
• Someone with a full understanding of how digital communications can be used to acquire, develop and retain customers
• Strong project management skills
• Knowledge of predictive analytics and how these can be effectively applied in a CRM environment
• SQL database query and XML programming skills desirable
• Leadership, problem-solving and decision-making abilities
• Quality, accuracy and attention to detail are critical
• Excellent verbal communication skills, with the ability to communicate clearly, effectively and appropriately with colleagues, suppliers and others at all levels
• University degree or equivalent in business ideally with marketing and sales focus or equivalent professional experience
• Fluent in English
• 5 years’ experience in email marketing/campaign management

Joining the adidas Group

Within the adidas Group, it's all about the people.

Only when an athlete has the best training and equipment can he or she compete at the highest level. And only when our people have the proper benefits and life resources can they achieve their best. At the adidas Group, we provide our full and part-time employees with a generous, comprehensive and individualized benefits package.

• Health care
• Company sports
• Staff discounts
• Company Pension Plan contribution
• Personal development and training
• Commuting allowance
• And much more

Company Description

For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance.


adidas:
Footwear, apparel, accessories

Reebok:
Footwear, apparel and accessories

TaylorMade-adidas Golf:
Golf Equipment: metalwoods, irons putters, golf balls, footwear, apparel and accessories

Activities of the company and its more than 150 subsidiaries are directed from the Group's headquarters in Herzogenaurach, Germany. Also located in Herzogenaurach are the strategic business units for Running, Soccer and Tennis as well as the Research and Development Center. Additional key corporate units are based in Portland, Oregon in the USA, the domicile of adidas America Inc. and home to the strategic business units Basketball, Adventure and Alternative Sports. Reebok Headquarters are located in Canton, Massachusetts. TaylorMade-adidas Golf is based in California. The company also operates design studios and development departments at other locations around the world, corresponding to the related business activity.

adidas Sourcing Ltd., a fully-owned subsidiary headquartered in Hong Kong, is responsible for worldwide sourcing.