Key job information
Greenpeace Forest Network is looking for an experienced Communication Coordinator for its Indonesian Forest campaign.
As Communication coordinator for the campaign, it will be your role to work in close collaboration with the Project Leader, the project team and communications colleagues from Greenpeace South East Asia and other National Regional Offices, to ensure that an effective communication strategy and plans are well defined and implemented.
We are looking for someone who can take a broad strategic view while at the same time taking a ‘hands on’ role, is able to work with a broad diversity of people in an international environment, deliver tangible results under pressure, be generally self-motivated and directed, and have an enthusiasm for positive change through action.
Our ideal candidate will have the following abilities and experience:
• Strong communications, PR or media relations experience combined with good working knowledge of web/social media and overall creative communications development.
Experience in working in international environment and coordination of rollouts across global markets, Professional experience in Asia would be preferable.
• The ability to define & segment audiences – developing messages that are appropriate to political decision makers, corporate stakeholders, scientific and public audiences respectively. Articulate, creative, passionate, tenacious with excellent written and spoken English.
Staff management experience - especially with cross-cultural and global
(i.e. long distance) teams
The successful candidate will also need to demonstrate an innovative and effective approach to communications. We are looking for original thinking that really works.
Location: Negotiable but preference for Asia
Duration: one-year position (until December 31, 2013)
As Communication coordinator for the campaign, it will be your role to work in close collaboration with the Project Leader, the project team and communications colleagues from Greenpeace South East Asia and other National Regional Offices, to ensure that an effective communication strategy and plans are well defined and implemented.
We are looking for someone who can take a broad strategic view while at the same time taking a ‘hands on’ role, is able to work with a broad diversity of people in an international environment, deliver tangible results under pressure, be generally self-motivated and directed, and have an enthusiasm for positive change through action.
Our ideal candidate will have the following abilities and experience:
• Strong communications, PR or media relations experience combined with good working knowledge of web/social media and overall creative communications development.
Experience in working in international environment and coordination of rollouts across global markets, Professional experience in Asia would be preferable.
• The ability to define & segment audiences – developing messages that are appropriate to political decision makers, corporate stakeholders, scientific and public audiences respectively. Articulate, creative, passionate, tenacious with excellent written and spoken English.
Staff management experience - especially with cross-cultural and global
(i.e. long distance) teams
The successful candidate will also need to demonstrate an innovative and effective approach to communications. We are looking for original thinking that really works.
Location: Negotiable but preference for Asia
Duration: one-year position (until December 31, 2013)
Job description
Purpose of the job
Delivers, designs and advices on transmedia, or converged, output across the project’s programme. Develops and maintains relationships with reporters and editors from international and trans national media outlets. Works closely with Project Leader and Communication Manager to develop potential story ideas and communication projects in order to enhance the image of the Greenpeace and its campaigns with media and the general public. Also in conjunction with the mobilisation team works to maximise our reach and thus mobilisation opportunities across social media.
Performance Indicators:
Work closely with Communications Manager and Project Leader on a daily basis to evaluate priorities for media relations activities, including proactive communications across all campaigns and reactive communications, where required. Provide insight on the converged media agenda and judgment on which story angles will be most effective.
2. Relationship Building and Networking
Develop relationships with key international media including press, news agencies, broadcasters and Internet sites. Ensure regular networking with such contacts. Attend meetings and conferences where networking opportunities exist and maximize these for the benefit of the organization. Proactively suggest innovative ways to gain media relevance such as press conferences, exhibitions etc. sponsored by Greenpeace.
3. Consultancy / Strategic Input
Provide input into the development of media strategies to maximize their effectiveness.
4. Knowledge of the Media Agenda
Maintain a strong understanding and up do date knowledge of the international media agenda, including news, features, special events etc and advise Communications Manager and Project Leader of forthcoming opportunities for campaigns, and the organization.
5. Direct Monitoring of Media Coverage
Provide guidance along with Comms Manager to Campaign Research as to what coverage is expected in which outlets according to the expected outcome of strategic media relations activity. Regularly evaluate quantity and quality of media coverage and subsequently react.
6. Writing
Prepare press materials, including press releases, Q&A, backgrounders, features etc where necessary. Also deliver across a single editorial vector, which means PR, social media, blog output on any given day.
Skills required / qualifications required:
Delivers, designs and advices on transmedia, or converged, output across the project’s programme. Develops and maintains relationships with reporters and editors from international and trans national media outlets. Works closely with Project Leader and Communication Manager to develop potential story ideas and communication projects in order to enhance the image of the Greenpeace and its campaigns with media and the general public. Also in conjunction with the mobilisation team works to maximise our reach and thus mobilisation opportunities across social media.
Performance Indicators:
- Editorial coverage in key media, according to targets agreed with Project Leader and Communications Manager
- Effective, regular communication with key target media globally and NROs
- Quality of media coverage in terms of message communication, likes, retweets etc
- Improved perception of Greenpeace brand by international media and public
- Strong news sense and ability to identify good news and feature angles
- Ability to quickly write concise and accurate media materials
- Ability to advise Communications Manager and Project Leader on strategic approach to media and international opportunities and ‘trends’
- Strong relationships across a wide range of media and NRO network
- Effectiveness in reactive communications and rapid response situations
Main responsibilities
1. Media CoordinationWork closely with Communications Manager and Project Leader on a daily basis to evaluate priorities for media relations activities, including proactive communications across all campaigns and reactive communications, where required. Provide insight on the converged media agenda and judgment on which story angles will be most effective.
2. Relationship Building and Networking
Develop relationships with key international media including press, news agencies, broadcasters and Internet sites. Ensure regular networking with such contacts. Attend meetings and conferences where networking opportunities exist and maximize these for the benefit of the organization. Proactively suggest innovative ways to gain media relevance such as press conferences, exhibitions etc. sponsored by Greenpeace.
3. Consultancy / Strategic Input
Provide input into the development of media strategies to maximize their effectiveness.
4. Knowledge of the Media Agenda
Maintain a strong understanding and up do date knowledge of the international media agenda, including news, features, special events etc and advise Communications Manager and Project Leader of forthcoming opportunities for campaigns, and the organization.
5. Direct Monitoring of Media Coverage
Provide guidance along with Comms Manager to Campaign Research as to what coverage is expected in which outlets according to the expected outcome of strategic media relations activity. Regularly evaluate quantity and quality of media coverage and subsequently react.
6. Writing
Prepare press materials, including press releases, Q&A, backgrounders, features etc where necessary. Also deliver across a single editorial vector, which means PR, social media, blog output on any given day.
Skills required / qualifications required:
- At least 3 years professional experience in PR, a press office, agency or other media relations environment
- Proven track record in achieving success in media-driven campaigns or initiatives
- Experience in working in international environment and coordination of rollouts across global markets
- Experience in working in other countries than native
- Articulate, creative, passionate, tenacious with excellent written and spoken English
- Flexibility around working hours
- Willingness to travel
Publication date
16-01-2013
Publication end date
09-02-2013
http://workfor.greenpeace.org/vacancies/vacancy-forests-communications-coordinator-387155-31.html
