PepsiCo is a world leader in convenient snacks, foods and beverages - home to some of the best loved and iconic brands around the world.
Our business in Asia Middle East and Africa is the global growth engine of PepsiCo, spanning over 92 diverse countries - from emerging markets to developed markets. Living up to our promise of being a good corporate citizen, through more efficient use of land, energy, water and packaging in our operations, we continue to delight 75% of the world's consumers with our quality, tasty, fun, nutritious and convenient products.
Our employees are at the heart of PepsiCo. Through the Company's commitment to Talent Sustainability, we continue to support the development of employees. Possibilities, our employment brand, reinforce our commitment to our people; enabling them to reach new heights in their careers and becoming truly world class talents. PepsiCo is universally recognized as one of the best companies in the world for leadership development.
The Role:
The purpose of this position is to set overall marketing objectives & strategies/plans for the business with direct responsibilities towards Brands, Market share and profits.
Accountabilities:
1. Develop & execute Marketing plans to achieve short terms & Long term Brands objectives (Market share, volumes, consumer KPI's).
2. Develops and executes marketing strategic plans and aligns with the Marketing team to lead prompt flawless execution.
3. Prepare & monitor Brand spend plans.
4. Ensure strategic alignment between the brands global & local Strategies.
5. Aligns Marketing plan with other functions.
6. Negotiate and execute events, sponsorship, activities within AOP.
7. Develop Advertising & research agencies to support event execution and coordinate results with production dept.
8. Tracks and evaluates programs/events impact and performance.
9. Lead product innovation development.
10. Development of promotional research planning & 4 Ps management.
11. Develop volume plans by brands, regions & outlets.
12. Develop merchandising plans (Racks, Plano gram etc.)
13. Support Sales Dept. in developing trade promotions.
14. Supervise, support and develop his team to fulfill business requirement.
15. Ensures effective training to his team members to have a competitive edge.
16. Provide mentoring sessions to his direct reports when necessary.
17. Maintain good level of motivation and morale within his team members.
18. Set a career plan for his team members.
19. Lead annual operating plan (AOP) for the category.
20. Lead start-plan for the category.
Our business in Asia Middle East and Africa is the global growth engine of PepsiCo, spanning over 92 diverse countries - from emerging markets to developed markets. Living up to our promise of being a good corporate citizen, through more efficient use of land, energy, water and packaging in our operations, we continue to delight 75% of the world's consumers with our quality, tasty, fun, nutritious and convenient products.
Our employees are at the heart of PepsiCo. Through the Company's commitment to Talent Sustainability, we continue to support the development of employees. Possibilities, our employment brand, reinforce our commitment to our people; enabling them to reach new heights in their careers and becoming truly world class talents. PepsiCo is universally recognized as one of the best companies in the world for leadership development.
The Role:
The purpose of this position is to set overall marketing objectives & strategies/plans for the business with direct responsibilities towards Brands, Market share and profits.
Accountabilities:
1. Develop & execute Marketing plans to achieve short terms & Long term Brands objectives (Market share, volumes, consumer KPI's).
2. Develops and executes marketing strategic plans and aligns with the Marketing team to lead prompt flawless execution.
3. Prepare & monitor Brand spend plans.
4. Ensure strategic alignment between the brands global & local Strategies.
5. Aligns Marketing plan with other functions.
6. Negotiate and execute events, sponsorship, activities within AOP.
7. Develop Advertising & research agencies to support event execution and coordinate results with production dept.
8. Tracks and evaluates programs/events impact and performance.
9. Lead product innovation development.
10. Development of promotional research planning & 4 Ps management.
11. Develop volume plans by brands, regions & outlets.
12. Develop merchandising plans (Racks, Plano gram etc.)
13. Support Sales Dept. in developing trade promotions.
14. Supervise, support and develop his team to fulfill business requirement.
15. Ensures effective training to his team members to have a competitive edge.
16. Provide mentoring sessions to his direct reports when necessary.
17. Maintain good level of motivation and morale within his team members.
18. Set a career plan for his team members.
19. Lead annual operating plan (AOP) for the category.
20. Lead start-plan for the category.
Desired Skills & Experience
Key Skills/Experience Required:1. Strong marketing background Multinational FMCG (+6 Yrs.)
2. Strong Analysis/Problem solving skills.
3. Strong communication skills.
4. Team work & interpersonal skills.
5. University Graduate, MBA desirable.
If you are ready to explore the PepsiCo's World of Possibilities and experience the exhilaration of working with our world class talents, click Apply Now. A member of our Talent Acquisition team will be in touch with you.
Company Description
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009.Additional Information
- Posted:
- December 26, 2012
- Type:
- Full-time
- Experience:
- Mid-Senior level
- Functions:
- Marketing
- Industries:
- Food & Beverages
- Job ID:
- 4467922
