Specific Minimum Qualifications and Expertise
- Strong knowledge of website and intranet administration, including experience of managing digital publication processes through Content Management Systems.
- Good writing skills and experience of writing for the web.
- Good image editing skills and experience of using images in online content.
- Good awareness of digital communications channels, and experience of using social media.
- Good knowledge of HTML and the principles of effective website and intranet design.
- Knowledge of the following technologies:
- Adobe Dreamweaver
- Adobe PhotoShop.
- Some understanding of accessibility and usability standards.
- Some experience of assisting with events management and associated administration.
- Some experience of assisting in the production of a regular feature-based publication.
- Strong knowledge of Microsoft Office, particularly Word and Excel.
- Ablility to recognise problems, identify their root causes and suggest workable solutions.
- Ability to clearly communicate relevant information, both verbally and in writing.
- Demonstrable ability to work independently, using initiative where necessary.
Purpose
- To provide the first line of support to Content Authors across the business.
- To ensure effective and timely publication of website content.
- To help ensure the accuracy and relevance of website and intranet content, with a focus on the quality of user experience.
- To contribute to the content proposition of the website and intranet, through image editing and occasional copy writing.
- To help administer and monitor social media initiatives, such as twitter and online commenting.
- To assist with the monitoring and analysis of performance, using analytics software and producing reports, when required.
- To help ensure all website content conforms to Government standards, including accessibility requirements.
- To assist with the planning and execution of internal events and seminars.
- To assist with the production of Energise, the internal Ofgem magazine.
- To respond to queries from members of the public.
- To provide cover for the Senior Communications Officer (internal) and the Senior Communications Officer (digital), as required.
Key Outputs and Deliverables
- An accurate and promptly updated Ofgem corporate website that adheres to required standards, and is demonstrated to successfully meet its users’ needs.
- The provision of best practice advice and solutions to Content Authors.
- Effective monitoring and communication of digital channel performance, including via the production of analytics reports.
- Input into the implementation of website improvements and upgrades and new digital initiatives, including selected use of social media and digital engagement technologies.
- Basic site administration support for the intranet.
- Input into the production of still image and video content, for both internal and external audiences.
- Professional and timely responses to all relevant queries from members of the public and internal stakeholders.
- Support for the planning and delivery of internal events, notably the rolling programme of lunchtime seminars.
- Support for the successful planning and production of Energise, the internal magazine.
Key Stakeholder Relationships
Internal
- Ofgem Content Authors.
- Ofgem Document Authors.
- IT Department.
- Divisional representatives.
External
- Users of the Ofgem website.
Key Accountabilities
- Reports to the Senior Communications Officer (digital) and the Senior Communications Officer (internal), on a shared basis.
