Global Brand Development Manager, Lux Unilever - Singapore

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Look in your fridge, or on the bathroom shelf, and you’re bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh.

POSITION: Global Brand Development Manager, Lux 



LOCATION: Singapore 



RELOCATION: Local terms 



BACKGROUND: 



The Skin Cleansing category is one of the key growth pillars of Unilever’s personal care category (approx €4bn). It has shown aggressive growth over the last years and has strong presence in the dynamic and growing Developing & Emerging (D&E) markets and a solid footprint in the Developed regions. The Skin Cleansing portfolio consists of 4 strong global brands of which Lux is the second largest.

In its almost 90 year history, Lux has established itself as the no 1 soap brand in the world and the total Lux brand (including hair) generates more than €1bn in sales for the company, making it the 2nd largest personal care brand in Unilever’s portfolio. Geographically speaking, Lux Skin has strong presence in all markets it operates in (no. 1 or 2 positions with strong brand health pyramids) and is heavily skewed towards the exciting and fast growing D&E world.

In 2011, Lux revealed its new product proposition, Fine Fragrance Skin Treats. 2011 was the year in which the brand and its vision were redefined, and 2012 and onwards is about implementing this exciting vision in the market place.

MAIN JOB PURPOSE:

Develop creative and compelling product mixes in line with the product proposition of “fine fragrance skin treats” with our R&D centers in Trumbull, USA and Valinhos, Brazil. Translate these mixes into winning communication campaigns, leading the agency briefing, developing breakthrough channel strategy & accompanying executions.

Translate consumer insight and trends into new innovation and renovation opportunities by identifying new consumer and technology opportunities and setting innovation metrics and ensuring delivery.

Work closely with regional Category/Brand leads to develop a robust implementation plan to execute the innovations and renovations- develop and deliver financial and share targets and recommending the optimal deployment of the innovations. Help build the capabilities needed to ensure innovations are implemented accurately.

Team Leadership – develop direct report and build them into strong Lux Lovers including workplan development, objective setting, performance evaluation, career and development planning, recruitment and staffing.

KEY SUCCESS FACTORS: 

Manager needs to have strong global project management skills to successfully manage and deal with the challenges that accompany global projects. This person needs to be knowledgeable in all areas of global project management, i.e. robust financial understanding to build complex global business cases, working knowledge of the manufacturing process to be able to deal with challenges that arise when exploring new technologies, packaging options, comfortable working with R&D partners to develop competitive mixes and push the envelope in areas such as beauty credentials and claims development.

This person needs to be an all-round, skilled marketer, confident to manage a variety of agencies such as design agencies, PR, digital and advertising agencies. Knowledgeable about ad production process to accurately manage production jobs internally (from logging jobs into the system to ensuring timely payment) as well as externally (from discussing directors and director treatments to managing key stakeholders through the various phases of a production process).

Lastly, this person needs to be an excellent key stakeholder and people manager to keep all regions aligned to the global vision and to find the right balance between allowing for local differences whilst focusing on global similarities all the while keeping all regional and local counterparts aligned.



EXPERIENCE REQUIRED: 

Significant experience in global/regional roles in category or brand development

Proven track record of project leadership

Proven track record in being able to influence at the regional and global level (matrix organisations)

Sense of Aesthetics, Analytical Thinking & Rigour.

Passion for world of Fine Fragrance and prestige Skin Care

Understand consumers and shoppers

Strong leadership skills, ability to motivate and inspire people in an international/virtual context



KEY INTERFACES: 

Reporting directly to GBD

Global & Regional Category Directors & Managers

GBT and GCLT members (as required)

Functional Business Partners (Fragrance manager, SC, R&D, CMI, Finance, HR)

RCLT members

3 rd parties, e.g. advertising, digital, PR agencies, fragrance houses

Thank you for your interest in Unilever.

To apply or learn more about what we offer, please visit unilever.com.sg/careers

For more information about Unilever, visit unilever.com