To position Etihad Airways as a premium airline in trade and consumer marketplace in India Use all elements of the marketing mix to convey Etihad’s key messages. Manage projects that raise Etihad’s profile and generate sales from conception through to evaluation. To work closely with the Pakistan’s Sales and Commercial teams to achieve budgets and targets for Pakistan.
Responsibilities
To assist in implementing Pakistan BTL marketing plan.
To work in conjunction with the sales team to ensure that trade accounts hit the necessary revenue targets by implementing targeted & relevant promotions through their BDF/Marketing fund.
To work with sponsors to ensure that Etihad gains commercially from these sponsorships in terms of brand awareness and sales.
Identify opportunities to grow direct business through the direct channel. Create eDMs for trade and guest database as per market requirement.
Manage and coordinate Etihad presence at trade shows, exhibitions and promotional events, ensuring that the relevant people are targeted with the relevant messages. This may involve traveling across Pakistan. Following up all events with targeted communications.
To build and manage a trade and corporate database which can be utilized by sales and marketing to distribute targeted communications. Work on a DM plan to be implemented in agreement with Marketing Manager.
Maximise local PR opportunities and work closely with the PR agency, managing all trade and consumer PR.
Manage local relationships with Tourist Boards and work on co-branded activity that fulfill Etihad’s commercial needs.
Manage inventory of stock and giveaways in all POS.
Monitor competitors marketing activities, to ensure that Etihad’s offers and campaigns are competitive in the Pakistan marketplace.
Requirements
Qualification & Education:
Graduate, ideally with a degree in marketing.
Experience:
Graduate or Masters with minimum of two year’s of relevant work experience in marketing. Preferably worked with PR or advertising agency.
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